Rose Bowl Receives $9.6 Million in Grant Funds

First published in the Nov. 19 print issue of the South Pasadena Review.

Congresswoman Judy Chu announced this week that the Rose Bowl has been awarded $9.6 million by the U.S. Small Business Administration’s Shuttered Venue Operators Grant, as part of the American Rescue Plan.
This grant is awarded to venues like museums, theaters, concert halls and arenas that had to cease operations during the pandemic. The grant for the Rose Bowl is in addition to more than $16 million in grants provided to more than 20 venues throughout the San Gabriel Valley, including the Pasadena Playhouse, the Pasadena Symphony Orchestra and the Kidspace Children’s Museum.

“From hosting live concerts to flea markets to national sporting events, the Rose Bowl has been a long-standing pillar of entertainment and culture in Southern California, and one that is a source of pride for all in our area,” Chu said in a statement.
“This grant will allow them to recover from the pandemic and ensure the Rose Bowl is ready to resume high-quality events again as they have for so many decades,” she added.
Highlighting her support for the American Rescue Plan, Chu — who represents South Pasadena — said she remains similarly determined to pass the Build Back Better Act, a recovery and infrastructure plan currently being debated in Congress.